“We all need a princess in our life and particularly in our closets. Elika and her team are simply the best not just practical and perfect in every way but organised, fun and fabulous too even when it’s time to say goodbye to those items that haven’t seen the light of day for over a decade or will never ever fit again!”

Carrie Rubin

“I’ve worked with Elika and her team for over 5 years. She’s helped me organise my wardrobe better making me actually wear my clothes (and has never judged me for my shopping obsession!) 

She’s helped me make smarter shopping choices by helping me choose investment pieces that suit my lifestyle and body giving me much more confidence  - I call it ‘therapy through fashion ‘!  Elika and her team are extremely professional in everything they do and are hands down the best in the business - but perhaps most importantly I always look forward to working with them as they take the fuss out of fashion and make it fun!”

Anna Margaret Smedvig

If you want to pile every piece of clothing you own onto your bed and then be left to sort it out into different piles, be my guest.  Elika doesn’t do that. 

If you want to fold each piece of clothing into teeny-tiny, wrinkle inducing squares, go ahead.  Elika doesn’t do that.

If you want to thank each article individually for serving you, see you next year.  Elika doesn’t do that.

Elika does not de-clutter.  Elika edits.

Elika does not fold clothing into origami figures.

Elika honours fabrics and how they each need to be treated, cleaned and stored.

Elika knows which colours suit you best.

Elika knows which shapes flatter your figure.

Elika knows when it’s time to let go.

Elika knows which pieces can be saved with astute alterations.

Elika knows how to style you with combinations of your own clothing in ways you never dreamt of.

Elika knows which items your wardrobe is missing and will help you find them.

Elika knows which type of storage accessories to use for different types of clothing styles, fabrics and weights.  

Elika knows how to organise your things so they are always clean, wrinkle free, and easy to find and coordinate.

Now this is what sparks joy in me!

Thank you, Elika.

Sybil Kretzmer

Elika is a practical genius.

Kate Moss

Very touched by your commitment, I would like to warmly thank you and the team for the wonderful work you made in my wardrobe, at Princes Palace.

Thanks to you and your perfect organisation, it is now very easy for me to choose my clothes and it became a real pleasure to use this storage system every day! 

I wish you all the best in your future projects.

Princess Charlene of Monaco

Practical Princess are a very impressive team of organizers, stylists and personal shoppers. Elika, Kim and Alex have a special place in my heart for helping to streamline and organize my existing wardrobe as well see existing gaps. I love clothes but they have eliminated the chaotic element in terms of closet organization and outfit selection from my wardrobe. Their service is a valuable one that has actually helped me to save time and money. They truly want you to look your best and work with your style and lifestyle to further enhance the possibilities in your life.  I can absolutely recommend these lovely ladies to anyone who is looking to look their best and optimise their wardrobe organization..


Jennifer B

A whirlwind of goodness and loveliness that finds solutions to a multitude of life’s situations, Elika is not just a Practical Princess but a life changing angel!!! 



I have absolutely LOVED Practical Princess. I moved into my new house last year and was completely overwhelmed and daunted by the amount of work I had to do to put my closet in order. Practical Princess came to the rescue and organized everything for me in just two days. My closet was the most beautiful room in the house, with everything colour coded and impeccably folded. They now come every season to do a switch over and I don’t know what I’d do without them!

Carolina Bonfiglio

Thank you so much for all your hard work and positive energy! It was a real joy for all of us to work with you. You made a stressful time enjoyable and we all appreciated your team spirit! We love our home and thank you for making it happen so quickly! 


Welcome to the south of France! 

Thank you for coming and we can’t wait to celebrate with you! 

Thank you so much Elika for all the help over the last few years of prepping for this day! From the shoes, the dress, the hair, and also keeping me sane! I could not have done it without you and am so lucky you were there to help at every key moment! I honestly can’t thank you enough Elika! 


Thank you and the girls for truly working wonders with our move. It would have taken me months to achieve the same result - ie it never would have happened. PP’s services were truly invaluable.


Thank you a million times over for yesterday. You truly made everything so special and have a unique gift in changing peoples lives! My mum never felt so beautiful and bought 4 outfits! You are so kind and thank you for everything. 

Anna and Beryl

What an exquisite amazing beautiful job you have done! I am so grateful to you and can’t thank you enough for all your hard work. You have made me soooo happy! 


Darling Elika,

The ‘Tom Ford’ of organisation. 

You are the best.


Thank you so so so much for everything you did for me yesterday - it really was amazing, and a revelation. You were so kind and sweet to me and I enjoyed every second. I have to admit that I was completely flattened by the experience.