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Elika Gibbs is the renowned founder and director of Practical Princess. Alongside her team, she offers bespoke home and wardrobe organisation services tailored to suit every need.


The most efficient way to manage your clothes, jewellery and shoes, Cataloguing is a carefully refined and favourite method of Elika’s when it comes to organising your wardrobes.

Clothes Storage

Wishing you had more room in your wardrobe? Storing your clothes prevents discarding old pieces to create room, instead resting them safely elsewhere until they are desired again.

Costume Styling

An all-inclusive service which styles, curates and prepares looks for any event. From fancy dress parties to theme occasions, the team will put together the perfect outfit for you.

Gift Shopping & Wrapping

A luxury gift shopping service designed with your loved ones in mind. Allow the Practical Princess team to source the latest and most desired gifts so you can spoil those you love.

Home Organisation

Whether it be the dining room, living room or playroom, the Practical Princess team will help to organise your living spaces to work harmoniously for everybody in the household.

Packing & Unpacking

Preparing for a long summer holiday, planning ahead for a busy schedule of business trips or re-locating, Take away the hassle of packing, and put Practical Princess in charge.

Personal Shopping

35 years of styling experience means that Elika has an eye for what suits you, she’ll shop for styles you’ll love, delivering them to your door and letting you try before you buy.

Staff Training

Learn all the tricks of the trade straight from Elika and her expert team. Their tips will help you to maintain your home and wardrobe space beautifully in between their visits.

Styling And Looks

Save time out of your day wondering what to wear and let Practical Princess work wonders with your wardrobe. Their fashionable eye promises to put together only the best looks.

Turnkey House Moves

Practical Princess believe that moving house shouldn’t be stressful, which is why they’ll help to oversee each aspect, from packing to transportation, and everything in between.

Wardrobe Organisation

Organising wardrobes is where it all began, and at the very heart of Practical Princess. It will be stress free with great results, making you fall back in love with your clothes.


After years of tried and tested practice, Elika and her team have carefully designed a selection of organisation products and equipment to transform and maintain your wardrobes.


Explore the press behind Practical Princess from those who continue to spread the word about their services, as featured in Harper’s Bazaar, Tatler, Vogue, Elle and The Guardian.


In Practical Princess Perfect Wardrobe, Elika Gibbs shares the secrets of her unique three-step process, putting the luxury of a complete wardrobe makeover within everyone's reach.


Step in to the world of Practical Princess, behind closed doors of the wardrobes and houses they reinvent and revive. Follow for updates on ongoing projects and beautiful results.


Styling maverick and organisational whizz, she is loved and appreciated by many. ‘Elika is a practical genius” says Kate Moss. See more of what everybody’s talking about…


Office Address Practical Princess Ltd, 39 Stephendale Road, London, SW6 2LT, UK. Phone:+44 (0) 7841 520 230. office@practicalprincess.com.